Every month, I share a frugal book review with you. I have much to say on living frugally but so do countless others. This month, I read Supershop Like the Coupon Queen: How to Save 50% or More Every Time You Shop by Susan Samtur.
Susan Samtur is known as one of the first “Coupon Queens” and has been featured on dozens of television shows for her shopping. She first published a book in 1979, called Cashing In At the Checkout. This book, Supershop Like the Coupon Queen, is her 2010 companion book.
Susan’s basic premise is that anyone can save 50% or more EVERY time you shop. I would mostly agree with her, but I think there are times when you have to get some staples where you can’t save 50% on flour, sugar and eggs. Although, perhaps I’m just not as good as a suppershopper as Susan!
The Supershopping System in Supershop Like the Coupon Queen is based on five steps.
- Get into the mindset.
- Choose your store.
- Use coupon power.
- Shop smart.
- Aggressive saving.
As Susan says, “The first step in becoming a supershopper is changing your mindset about how you spend money.” It’s true. The steps are simple enough and all practical.
Susan is also a big advocate of POP. No, not the soda drink, but rather this. Plan. Organize. Practice. This was the best, simple piece of advice in the book. Anyone can use coupons if they plan to use coupons, organize their coupons and practice using their coupons.
I liked the facts Susan shared throughout her book. For example, according the to the Coupon Council, only 15% of consumers use coupons regularly and 80% use coupons only occasionally. I hope you’re in the regular user group with me! Yes, it takes time but the time is well worth the money you save. Also, did you know that only 4% of shoppers are in the store between 9 pm and 8 am? Statistically, the least crowded shopping day of the week is Wednesday. Those are interesting coupon facts!
This was a short and easy read. Susan’s approach is a little different from other shoppers in that she encourages you to buy name brands (generics don’t have coupons). I think it is good to have a percentage of savings goal for your shopping trips. 50% may be my new number, thanks to Susan!
If you are interested in reading more of what Susan has to say, you can check out her book Supershop Like the Coupon Queen from your local library. I also noticed that it is on sale as a bargain book at Amazon right now. These prices can change without warning but it’s always worth a look.
Let’s all remember to plan, organize and practice with our coupons!